Max Mara has always had a great respect for its origins, trying to enhance the experiences and paths that led to the foundation of the company in 1951 by Achille Maramotti.
Love for tailoring and a passion for dressmaking are key aptitudes handed down by the great grandmother of the founder, Marina Rinaldi, who in 1850 owned and managed an important atelier in the centre of Reggio Emilia: everything was done by hand with great attention to detail and the finishing touches
Commitment, sense of belonging, entrepreneurship, managerial skills are the main values on which Max Mara's success is founded. All this has allowed passion, innovation and creativity in the women's fashion sector to express itself and continuously develop within precise style identities.
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