Marina Rinaldi represents a turning-point in the history of women's apparel, offering a collection of fashion garments and accessories for curvy women. The aim at the core of the brand is to create garments in line with fashion trends, synonymous of quality, combining the finest fabrics and tailoring expertise.
It’s 1980. Marina Rinaldi was born inside the Max Mara Fashion Group, an enormous challenge created to dress women wearing sizes over 46. The fashion brand takes the name of the grandmother of the founder president, Cav. Achille Maramotti who, in 1850, owned a dressmaker’s shop in the town of Reggio Emilia. A real revolution in the history of clothing: up until that time there were no companies making clothes for women with a few extra kilos to help them satisfy their desire for fashion. Over the years different collections were created in line with fashion trends to meet all the demands of plus size women.
The collection’s lines
Marina Rinaldi has developed many collections over the years.
In 1982 the following were born:
- Marina Rinaldi, for a formal and metropolitan style;
- Marina Rinaldi Elegante, for the evening, ceremonies and important occasions;
- Accessories: shoes, boots, bags and scarves to complete every look.
- Marina Rinaldi Sport, the youngest collection for leisure time;
- Marina Rinaldi Town, with basic pieces for every season;
- Marina Rinaldi Voyage, comfortable and sophisticated clothes for travelling made in technical fabrics;
- Marina Rinaldi Soul: capsules of product belonging to the Voyage collection: these items are made with natural fibres and dyed with a cold procedure that has a low environmental impact.
Advertising campaigns and testimonials
In 1981 the Marina Rinaldi communication projects takes flight.
Right from the very first advertising campaigns developed together with Emanuele Pirella, the Brand fosters a pioneering concept in a sector where communication dedicated to plus sizes was nonexistent. Initially the idea was to present the birth of an apparel line that could satisfy the needs of women who had, until then, been neglected by fashion and stylists. Marina Rinaldi is the first to introduce the pay-off saying “Plus Sizes” replacing the traditional “outsize” which had been used until then to describe this product. The Brand is the mouth piece of a new positive fashion to indicate a choice of comfort and wearability.
To enter the fashion communication trend world, Marina Rinaldi exploits the lenses of the most famous photographers in the world like, for instance Fabrizio Ferri, Arthur Elgort, Christian Moser, André Carrara, Eamon Mc Cabe, Max Cardelli, Peter Lindbergh, Patrick Demarchelier, Greg Kadel, Craig McDean. The latter enhance the True Women, with strong personalities, who become testimonials for the fashion brand like, for example: Rosemary Mc Grotha from the AW ’96 season for two years; India Hicks from AW ’98 to AW 2000; Isabelle Townsend from SS 2001 to AW 2001; Carré Otis from SS 2002 to AW 2003; Kate Dillon for the next campaigns up to the SS 2008 season followed by Peekie in SS 2008 and then once again the famous Kate Dillon in the SS 2009 campaign.
From the autumn 2009 to spring 2011, Marina Rinaldi's new testimonial is Tatjana Patitz. Muse of the greatest fashion photographers and icon of the most important stylists in the world, Tatjana returns to the world of modelling for Marina Rinaldi.
For spring-summer 2011, the brand launched the new MR Denim collection, choosing the model Crystal Renn.
In 2012 Marina Rinaldi introduces two major innovations:
Shape!: the lingerie range combines the desire for female underwear with an innovative design with the possibility to model the body and its curves respecting the need for comfort, with a supporting line that is not restrictive and a soft elasticated cotton fabric. The panels and tailored seams caress the body and accompany its movements.
Curvy Dress: a new capsule collection dedicated tolittle black dress: passe-partout dresses made from iridescent fabrics, which slide over the body enhancing its feminine forms with an impeccably chic image.